Client Spotlight - Dick’s Drive-In

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KING 5 TV  |   KOMO 4 TV  |  NWCN 2 TV  |  KCPQ 13 TV

KVI 570 Radio Interview (drive time)

KOMO 1000 Radio Interview (drive time)

KIRO 710 Radio Interview

KING 5  - Dick’s still going strong after 55 years

Seattle PI - Coke for a dime:  Dick’s marks 55 Years

MY Northwest.com - Getting Through It: Dick’s Celebrates...


Website & Branding Upgrade


In 2008, Dick’s came to VIE when they needed a new website and updated branding.  The challenge was to preserve their position as a beloved nostalgic Seattle institution while updating their web presence.


When Dick’s President Jim Spady explained, “people come back because Dick’s remains an island of continuity in a sea of change,” I knew we had our angle. I went with that nostalgic authenticity for the entire campaign.


Prime News Exposure


VIE garnered the iconic Seattle restaurant chain prime-time TV, Radio & Print news coverage, but the best moment for us was when VIE’s new Dick’s website was announced on the evening news. 


Social Media Penetration Strategy


VIE provided real-time response and promotion for Dick’s while managing their web presence and social media penetration from 2008-2010.  Their fan base grew to 100,000 on Facebook within months.  One online poll asking voters where the next restaurant should be built landed 140,000 votes and a lot of news coverage.

http://blog.seattlepi.com/seattle911/archives/199567.asp

ALERT !

On March 25th, the Lake City Dick's Drive-In was damaged by an SUV.  Thankfully, no employees or customers were injured in the crash.  The drive-in is currently closed.  We hope to be able to open on Monday, April 5th.

Crash Closes

Lake City Drive-In


Hope to Open

April 5th


Links to Press Coverage

    Wendy Wiley is an out-of-the-box, creative public relations consultant and web designer. She is both an idea person and a person who can focus on the tasks at hand, prioritize, and get the job done. It has been a pleasure working with [VIE] ...They delivered great results at a fair price. I couldn't be more pleased with their work.


Jim Spady, President

Dick’s Drive In Restaurants

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Sample news penetration

Sample real-time response with on-line web updates

Commercials - Graphics