A vetted group

of independent experts,

harnessing decades of experience in a critical array of disciplines.

Career highlights:

Director of Marketing and Marcom Manager for numerous technology companies.  Partner in four tech-based new ventures (i.e. Timing Systems, Inc., Diesel Systems, Inc., Undersea Expo Trade Show & Seminars and DocuTech Documentation Services). Principal and marketing consultant for Add Group Marketing Communications, Inc. and Add Group Software Marketing-businesses in medical, technology, professional services, and consumer product companies. Giordano ran ADD Group Events, providing marketing services and on-site professional support for large tech events serving a world-wide Open Source community, such as the MySQL Users Conferences and Zend Users Conferences. As a specialist in the automotive sector, Giordano was Founder and principal in two primarily internet-based automotive marketing ventures (i.e. Eurocar Brokers and Europarts, Inc.), Co-founder and Director of Marketing for Timing Systems, Inc. and Director of Marketing for RODI Power Systems, Inc.  His passion is vintage cars and he currently owns Giordano’s Vintage Motors. 

l JimG@VIEcommunication.com

Larson's ability to work in a wide variety of industries makes her a valuable asset to VIE Communication. Her experience spans the retail, food, and education sectors.  She specializes in event planning, public relations and project management.

Independent Expert

Marketing Communications  |  Retail PR  |  Events

Career highlights:

Marcom Manager for Educational Publisher, The Wright Group. At the Wright Group Shannon managed the execution of a wide range of product catalogs, the largest being over 350 pages. She was also integral in the creation of the online version of the catalog that fueled increased visibility and sales. Larson also served as the Marcom Manager for The J. Neely Co., a local marketing consulting firm. While working with a produce supplier out of Mexico, she successfully built strong relationships with all national trade publications and debuted a two-story first-of-its-kind trade show booth. She then coordinated all aspects of the client’s trade show events.  As a Sales Promotion Specialist for Trager, she played a key role in launching a new brand image. This image was then relayed through all new sales/marketing materials. At JanSport Larson was a Merchandising and Promotion Specialist where she was responsible for planning all in-store promotions and events pertaining to Lou Whittaker, international acclaimed mountaineer.

l Shannon@VIEcommunication.com

l Wendy@VIEcommunication.com  | 425.221.1362

President

Web Creative Director

Integrated Interactive Web Marketing

Brand Development & Promotion

Digital & Live Media Director

Giordano raises the VIE team value with laudable creative experience in marketing, specializing in events with a broad range of expertise in design, marketing, advertising, creative direction, strategic planning, product management, new venture startup and new product introduction.

Independent Expert

Events | Conventions | Art Direction | Marketing

Wiley has world class, international client and production experience in marketing, public relations and IT risk management as well as visual asset management.  As a seasoned writer, editor, photographer, classically trained director and producer, her media penetration skills are uniquely suited to new media strategies. Wiley’s IT background combined with branding prowess make her a valued Web Creative Director with emphasis on emerging media, social media and Web penetration marketing/PR. 

Career highlights include:

Public Television; National Public Radio; Corporate Communications at Harper & Row Publishers; consulting in New York for ABC, Wall St. Journal and various theatrical and film production companies; PR Associate with Warn, Claussen, Glaub & Assoc. for clients Directors Guild of America and Tri-Star Pictures.  Wiley was also Principal for an IT risk assessment software firm working with teams from IBM and Intel.  She has lived and worked on both coasts and in Europe.  Wiley is an active writer/director of theatrical and multi-media productions.

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